Privacy Policy

WuPals

Privacy Policy

Last Modified: June 10, 2026

  1. Introduction

WuPals, LLC (“WuPals,” “Company,” “us,” or “We”) respects your privacy and is committed to protecting it through this policy. WuPals values the privacy of users of our website, and believe it is important for you to know how we handle the information we receive from or about you.

 

This policy describes the types of information we may collect from you or that you may provide when you use our services, or access to and use our website, mobile application, and related services, including wupals.com,and all related websites, subdomains, application tools, software, or other services (collectively, the “Platform”), whether as a guest or a registered user.

This policy applies to information we collect:

  1. On this Platform, including on or through any website or software application related to this Platform.
  2. In email, text, and other electronic messages between you and this Platform.
  3. Through mobile and desktop applications you download to access this Platform.
  4. When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from the Platform.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it.

If you do not agree with our policies and practices, your choice is not to use our Platform.

By accessing or using this Platform, you agree to this privacy policy. This policy may change from time to time. Your continued use of this Platform after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 18

Our Platform is not intended for children under 18 years of age. No one under age 18 may provide any information to us through use of the Platform. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Platform, register on the Platform, make any purchases through the Platform, use any of the interactive or public comment features of this Platform, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at the information provided below.  

As you interact with us, we may collect information about you from the following sources:

  1. Directly from you, through interactions such as: registering for an account, subscribing to our newsletter, filling in forms, including those on the Platform, carrying out transactions with us, entering a sweepstakes, communicating with us (including by submitting content, soliciting content, or email and SMS), using our Platform, or reporting a problem with our Platform.
  2. From third party platforms that you provide account information to link to, and publicly-available information from those accounts (such as social media accounts).
  3. From automated technology when you visit our Platform.
  4. From our parents, subsidiaries, and affiliates.
  5. From third parties or public sources, such as, Platform providers, data brokers/resellers of data, business partners, advertising networks, social media platforms and networks, public websites, government entities that maintain public records, or information that you submit to a public forum.

We may combine information that we receive from the sources described in this policy, including third party sources and public sources, and use or disclose it for the purposes described below.

  1. What Information Do We Collect?

We collect the following information:

  1. Your contact details, such as name, e-mail address, and phone number.
  2. Account information, such as username, password and e-mail address and account preferences.
  3. Communications with us, such as customer support calls and emails.
  4. Payment information, such as receipts from electronic payment account details and the last four digits of your payment method, and any other information from our third-party payment providers (Shopify, Venmo, Paypal, etc.).
  5. Your responses to surveys or information provided by you when you enter a contest, promotion, or sweepstakes sponsored by us.
  6. Information about how you use the Platform and your preferences.
  7. Information collected automatically through technology when you use our Platform, such as your IP address, browser type and language, browser version, operating system, internet service provider, preference settings, unique device IDs and language and other regional setting, domain server; type of computer or device; and other information about the device you use to access our Platform,
  8. Information about how you interact with the Platform, such as webpages viewed before and after visiting our Platform, internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with our Platform or advertisements, timestamps, clicks, scrolling, browsing times, searches, transactions, referral pages, load times, and problems you may encounter, such as loading errors.
  9. Photos, video or audio clips or written comments that you provide through the Platform or in reviews.
  10. Inferences drawn from any of the above to create a profile about our users.

 

Information We Collect Through Automatic Data Collection Technologies 

As you navigate through and interact with our Platform, we may use automatic data collection technologies to collect certain information about your browsing actions and patterns, including:

  1. Details of your visits to our Platform, including traffic data, location data, logs, site maps, analytics, and other communication data and the resources that you access and use on the Platform.
  2. Information about your computer and internet connection, including your IP address, operating system, and browser type.
  3. Cookies, pixels, beacons, scripts, clear gifs, and other tracking technologies.

The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Platform and to deliver a better and more personalized service, including by enabling us to:

  1. Provide better services to you.
  2. Estimate our audience size and usage patterns.
  3. Store information about your preferences, allowing us to customize our Platform according to your individual interests.
  4. Speed up page loading times.
  5. Recognize you when you return to our Platform.

As an example, the technologies we may use for this automatic data collection may include or be similar to:

  1. Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Platform. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Platform.
  2. Web Beacons. Pages of the Platform and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
  3. Pixels. A pixel is a tiny snippet of code that gathers information about visitors on a website, which may include how you browse, what type of ads you click on, and other behaviors. One type of pixel is a clear gif, which are transparent, 1×1 pixel images that allow us to track the effectiveness of our marketing efforts and understand user behavior by collecting data on page views, email opens, and other interactions. This information helps us improve our services and tailor content to better meet the needs of our users.
  4. Scripts. A tracking script is a snippet of code written in languages such as JavaScript, which is added to the HTML of a web page or within an application. This script runs in the background when the page loads or when specific events occur, collecting data that is then sent to a server for analysis, such as page views, click events, form submissions, and session durations. A script may be used to transmit user information.

 

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Platform are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

  1. Google Analytics and Google Ads:

We may use Google Analytics and Google Ads, provided by Google LLC, to help us understand how visitors interact with our website and to improve our marketing and site performance. Google Analytics and Google Ads collect information about your use of the Platform, including pages visited, time spent on the site, referral sources, and interactions with content. This information is used to measure engagement, track the effectiveness of marketing campaigns, and enhance the user experience.

  1. Data Collected. Google Analytics and Google Ads may collect information such as:
  1. Pages you visit and links you click
  2. Device and browser information (e.g., type and operating system)
  3. IP address (may be anonymized by Google)
  4. Cookies and other online identifiers
  1. Consent and Opt-Out. Your use of our website constitutes your consent to the collection and use of data via Google Analytics and Google Ads for advertising and analytical purposes. You may opt out of Google Analytics or Google Ads tracking by using the Google Analytics or Google Ads opt-out browser add-on or by disabling cookies in your browser settings. For more information on how Google collects and processes data, see Google’s Privacy Policy.
  1. Data Retention and Use. Data collected through Google Analytics or Google Ads is used only for analytical and marketing purposes. We do not sell your personal data to Google or any other third party. The information may be shared with Google to generate reports on website activity and user engagement.
  1. Social Media and Third-Party Platform Data Collection:

We may collect information about you through our presence on social media platforms, including but not limited to YouTube, Facebook, Instagram, Twitter/X, LinkedIn, and other social networking services (collectively, “Social Media Platforms”). When you interact with our content on these platforms, such as by viewing, commenting on, liking, sharing, or subscribing to our channels, information may be collected by us and by the Social Media Platform operators.

  1. Types of Information Collected. Information collected through Social Media Platforms may include:
  1. User identifiers and profile information made available through the platform
  2. Interaction data, including views, likes, comments, shares, and engagement metrics
  3. Device identifiers and technical information such as IP addresses
  4. Location information, if enabled on your device
  5. Behavioral data and usage patterns on our social media content
  1. Third-Party Data Collection and Consent. Social Media Platforms operate under their own terms of service and privacy policies. When you interact with our content on these platforms, your information is collected and processed in accordance with the platform operator’s procedures and policies, not solely under our control. We do not independently collect personal information directly from users under the age of 13 through Social Media Platforms. For YouTube, data collection, use, and consent mechanisms are governed by YouTube’s Terms of Service and Google’s Privacy Policy. By interacting with our YouTube channel, you acknowledge that your data will be processed in accordance with YouTube’s and Google’s policies, including their procedures for obtaining user consent where required. For more information about how Social Media Platforms collect and use your data, please review:
  1. YouTube/Google Privacy Policy: https://policies.google.com/privacy
  2. Facebook Privacy Policy: https://www.facebook.com/privacy/policy
  1. Children’s Privacy. We comply with the Children’s Online Privacy Protection Act (COPPA) and do not knowingly collect personal information from children under 13 through our Social Media Platforms without verifiable parental consent. Social Media Platform operators have their own age-screening mechanisms and parental consent procedures. If you believe a child under 13 has provided personal information through our social media presence, please contact us immediately.
  1. Your Choices. Your ability to control data collection through Social Media Platforms is governed by the privacy settings and controls provided by each platform. We encourage you to review the privacy policies and settings of any Social Media Platform where you interact with our content. You may:
  1. Adjust your privacy settings on each Social Media Platform
  2. Limit the information shared with third parties through platform controls
  3. Unfollow, unsubscribe, or discontinue interaction with our social media content at any time

 

  1. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  1. To present our Platform and its contents to you and to improve our Platform.
  2. To provide you with information, products, newsletters, RSS feeds, or other communications or services that you request from us, including promotions and featured products you may be interested in.
  3. To fulfill orders and any other purpose for which you provide it.
  4. To allow you to participate in interactive features on the Platform
  5. To manage your account and provide you with notices about your account, including information about your subscription, such as renewal and expiration notices
  6. To provide you with insights, analytics, and predictions.
  7. To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  8. To notify you about changes to our Platform or any products or services we offer or provide through it.
  9. To assess service levels, monitor traffic patterns and gauge popularity of different service options
  10. To allow you to participate in interactive features on our Platform, or to personalize the Platform and content featured to your preferences.
  11. In any other way we may describe when you provide the information.
  12. For any other purpose with your consent.
  1. Retention of Your Information

Your information is retained while you are a current or potential customer or as needed to provide our services to you. We will retain and use Your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies and as reasonably necessary and proportionate to provide our services and to achieve the purposes discussed herein. We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

You may request deletion of your data by contacting us at the information provided below.

  1. Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide to:

  1. Affiliated companies: We may share some or all of your information to our parent companies, subsidiaries, and affiliates.
  2. Service providers: We also may transmit or share your personal information with its third-party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and other technology and services required to design, improve, operate and maintain the Platform, as well as other third-party services, such as payment and fulfillment.
  3. Analytical insights. We may share your data with partners to study analytical trends and marketing effectiveness, and may utilize analytics with large language models or artificial intelligence to view insights, connections, predictions, and patterns.
  4. Professional Advisors. We may share your information with our accountants, lawyers, and other professional advisers that assist us in carrying out our business activities.
  5. For legal, safety and security reasons: We may disclose your information to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. We also may share such information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service, or as otherwise required by law.
  6. With third parties regarding corporate changes: We might buy or sell businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the information we collect may be part of the transferred assets.
  7. Consent. We may share personal information that we hold about you with your consent or at your direction with non-affiliated third parties.

 

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. Where applicable, we may provide you with the following control over your information:

  1. Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  2. Disclosure of Your Information for Third-Party Advertising. If we plan to share your personal information with unaffiliated or non-agent third parties for promotional purposes, we will provide you the option to opt-out by logging into the Platform and adjusting your user preferences in your account profile or by sending us an email with your request.
  3. Promotional Offers from Company. If we plan to use your contact information to promote our own or third parties’ products or services, we will provide you the option to opt-out by logging into the Platform and adjusting your user preferences in your account profile or by sending us an email stating your request. This opt-out does not apply to information provided to Company as a result of a product purchase, warranty registration, product service experience or other transactions.
  4. Targeted Advertising. If we plan to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, we will provide you the option to opt-out by adjusting your user preferences in your account profile or by sending us an email stating your request.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way.

  1. Accessing and Correcting Your Information

You can review and change your personal information by logging into the Platform and visiting your account profile page.

You may also send us an email to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Platform (as described in our Terms of Use), copies may remain viewable in cached and archived pages, or might have been copied or stored by other Platform users. Proper access and use of information provided on the Platform, including User Contributions, is governed by our Terms of Use.

 

Data Security

We endeavor to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the safety and security of your information also depend on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Platform, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Platform like message boards. The information you share in public areas may be viewed by any user of the Platform.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Platform. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Platform.

 

Data Transfers

This Platform is intended for use only by persons located in the United States, as described in our Terms of Use. We are headquartered in the United States and may use service providers that also operate in the U.S. or in other countries outside the country in which you reside. Therefore, your personal information may be transferred to countries which may not provide for the same level of data protection as guaranteed under the applicable data protection laws of the country in which you reside. For all such transfers we ensure that these countries are either considered adequate according to the applicable data protection law or that appropriate safeguards are in place, such as standard contractual clauses.

  1. Your Rights

As previously described herein, you may have the right to:

  1. Access your information;
  2. Correct your information;
  3. Delete your information;
  4. Opt out of certain processing of your information;
  5. Obtain a portable copy of your information;
  6. Opt out of sales of your information;
  7. Opt out of processing of your sensitive data;
  8. Initiate a private cause of action for data breaches;
  9. Opt out or control use of automated decision making of your information, and
  10. Not be discriminated against for exercising one or more of these rights.

You may have additional or complementary rights under one or more state or local laws, including but not limited to:

  1. California Consumer Privacy Act of 2018 (CCPA) as amended by the California Privacy Rights Act of 2020 (CPRA) – Effective January 1, 2023
  2. Colorado Privacy Act, C.R.S. § 6-1-1301 et seq. – Effective July 1, 2023
  3. Connecticut Data Privacy Act, Conn. Gen. Stat. § 42-471 et seq. – Effective July 1, 2023
  4. Delaware Personal Data Privacy Act, 6 Del. C. Ch. 12A – Effective January 1, 2025
  5. Florida Digital Bill of Rights, F.S. Ch. 501, Part II – Effective July 1, 2024
  6. Iowa Consumer Data Protection Act, Iowa Code § 715C – Effective January 1, 2025
  7. Montana Consumer Data Privacy Act, Mont. Code Ann. § 30-14-201 et seq. – Effective October 1, 2024
  8. Oregon Consumer Privacy Act, Or. Rev. Stat. § 646A.600 et seq. – Effective July 1, 2024
  9. Texas Data Privacy and Security Act, Tex. Bus. & Com. Code Ch. 521 – Effective July 1, 2024
  10. Utah Consumer Privacy Act, Utah Code § 13-61-101 et seq. – Effective December 31, 2023
  11. Virginia Consumer Data Protection Act, Va. Code § 59.1-575 et seq. – Effective January 1, 2023
  12. Indiana Consumer Data Protection Act, Ind. Code § 24-4.9 – Effective January 1, 2026
  13. Tennessee Information Protection Act, Tenn. Code § 47-18-2101 et seq. – Effective July 1, 2025
  14. Washington My Health My Data Act, Wash. Rev. Code § 70.02.010 et seq. – Effective 2023–2024
  15. Nebraska Data Privacy Act, Neb. Rev. Stat. § 87-1101 et seq. – Effective January 1, 2025
  16. New Jersey Data Privacy Act, N.J. Stat. Ann. § 56:8-161 et seq. – Effective January 15, 2025
  17. Minnesota Consumer Data Privacy Act, Minn. Stat. § 325O – Effective July 31, 2025
  18. Maryland Online Data Privacy Act, Md. Code Ann., Com. Law § 14-4601 et seq. – Effective October 1, 2025
  19. Kentucky Consumer Data Protection Act, Ky. Rev. Stat. § 367.3611 et seq. – Effective January 1, 2026
  20. Rhode Island Data Transparency and Privacy Protection Act, R.I. Gen. Laws § 6-48 – Effective January 1, 2026

Please note that references to specific privacy laws in this policy does not imply that such laws apply to all users or consumers, nor that WuPals is necessarily subject to these laws. The applicability of certain laws depends on your jurisdiction, and your rights under those laws may vary accordingly. It is your responsibility to review the laws that govern your rights based on your location and circumstances.

European Union’s General Data Protection Regulations (“GDPR”)

 

While this Platform is intended only for use in the United States, European residents may have certain rights under the European Union’s GDPR 2016/679. The GDPR is a complex regulatory scheme and we do not intend to provide every detail here. The GDPR provides the right, where applicable, to (a) access, (b) publication, (c) erasure, (d) restrict processing, (e) object to processing, (f) data portability, (g) complain to a supervisory authority, and (h) withdraw consent. You may have one or more of these rights if you are a European Resident. This Platform is intended for use in the United States, and we do not offer services or support specifically designed to meet the requirements of the GDPR for European residents. Nothing in this Privacy Policy should be construed as providing any guarantee of compliance with the GDPR.

  1. To Exercise Your Rights:

If applicable, you may exercise any of your rights in relation to your data, such as to request your data be deleted, amended, corrected, accessed, or to opt out of certain processing of your data, by emailing us at info@wupals.com or by contacting us at the information below:

121 South Madison Street, Suite C

Denver, Colorado 80209

  1. Changes to Our Privacy Policy

If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account or through a notice on the Platform. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Platform and this privacy policy to check for any changes.

This Policy was last updated June 10, 2026

 

  1. Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

info@wupals.com

121 South Madison Street, Suite C

Denver, Colorado 80209

WuPals Product Line

STARTER - Home

Starter Box

2 starter decks, 2-player paper playmat, punchboard tokens, and 1 coin.

Starter Box

Booster Box

24 packs of 15 cards.

Pre Con Boxes - Home

PRECON BOX

8 ready-to-play preconstructed decks.

Development Status

Rules Complete

8 Playable Precon Decks Complete

217 Gen 1 Cards Fully Designed

Artwork 100% Complete & Creator-Owned

Graphic Design 99% Complete

Blind Playtests in Progress

Open to Collaboration & Iteration